Design needs principles. For centuries designers listed them in many different ways. I decided to prepare my own principles in my own style.

I designed these minimalist posters, telling their own stories.

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Balance

Balance is the main principle in all design works. We are recognizing this world with our senses. We have two eyes and they want to see the world balanced. Our design must be supported by the physics, math, nature etc. Balance in design, works with geometry, rhythm, unity and your eyes.

Space

Space as a design principle is the blank areas in the work. Everything have to take a breath. Design too. Space gives to design some simplicity and relaxing. It works with geometry and balance.

Emphasis

Design must have just one big thought of emphasis. If there are two or more, it will get complicated.

Sense

Everything in the universe has a character. You can see it in car designs, animals, or typefaces. Character gives a sense to us. If you design something, you have to make a decision about senses and characters.

Geometry

Everything in the universe is made with geometry. It gives design some balance, space and rhythm.

Contrast

Contrast makes the design more good looking and tastier. If the design has no balance, it tires our eyes.

Unity

Unity is the relationship among the elements. It gives a sense of oneness.

Hierarchy

Hierarchy influences the order in which the human eye perceives what it sees. This order is created by the visual contrast between forms in a field of perception.

Rhythm

Rhythm allows your design to develop an internal consistency. It makes design attractive, impressive and memorable.

Theme

Theme is the main idea of design. It works with unity and hierarchy. Actually, all the principles work together to tell something. If you miss one of them, design will be inadequate.

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