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IKEA Surprises Visitors By Recreating Syrian Home Inside Their Store

Customers of the IKEA store in Slependen, Norway, went in to find inspiration for their homes, but what they actually found was one of the most powerful awareness campaigns that highlights the horrible living conditions of Syrian refugees.

Working with Norwegian Red Cross and an advertising agency POL, IKEA has installed a model Syrian home inside the store. The home is actually a replica of the one in Damascus, Syria that belongs to a woman named Rana, and her family of nine. The walk-through installation is called “25 m2 of Syria” as the whole house, inhabited by 10 people, fits inside 25 square meters. “When we had to flee to this area to find safety, we did not have enough money to rent a better place. We have no money to buy mattresses and blankets, or clothes for the children,” Rana told the Red Cross team.

The house also features the recognizable IKEA posters, yet this time instead of product descriptions visitors see the stories of Syrians who deal with daily shortages of the basic needs like food, water, and medical supplies. Every price tag also features a clear call to action with a text-based donate link for visitors who want to contribute to the cause.

More info: TV-aksjonen | Norwegian Red Cross (h/t)

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In cahoots with the secret orde... With nobody. In cahoots with nobody.

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In cahoots with the secret orde... With nobody. In cahoots with nobody.

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What do you think ?

POST

Ana nas Tintas 8 years ago

Unfortunately, most of the times,we only react and help others when we are confronted with this Kind of explicit campaigns. Well done, IKEA.

22points

Ed 8 years ago

Still beats many of our veterans living in cardboard boxes or on the street with just a sleeping bag.

8points

Bendik Stålsett Follesø 8 years ago

Good thing you avoid confrontation of suffering by comparing one thing you've seen with something else.

12points

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C Caner Telimenli 8 years ago

Your "vets" are volunteered for army life thinking they will be protecting their country, but instead they sent to ruin lives of other people and caused this suffering. And they didnt have any objections. And then they got betrayed by the same system. So this was their choice. But Syrians or Iraqis didnt volunteer for this stuff. So stfu.

0points

Amy Payne 8 years ago

Ed, it beats me how people like you come on the internet and are all like "it's bad how we treat our vets", and yet people like you do f**k all except type a 10 second statement on an obscure internet comment section... BRAVO. Now go and do something.

0points