IKEA’s Genius Recipe Posters Make Cooking Effortless With A Simple Trick

IKEA’s mission on this Earth is to make everything simple and understandable, which comes in handy for those of us stumbling through life without a clue. While their furniture sometimes misses the mark, a series of recipes they’ve just released makes cooking look easier than Paint By Numbers, and we’re pretty sure we’ll never be able to follow a normal recipe again.

The Canadian branch of the Swedish furniture tycoon teamed up with Toronto-based marketing company Leo Burnett to create Cook This Page, an ingenious set of illustrated recipes which they unveiled at a recent IKEA Canada kitchen event. Each one displays drawings of the ingredients needed, and the prospective chef just has to fill in the blanks. The best part? They’re all printed on parchment paper using food-safe ink, so once everything is in place, the page can be rolled up and tossed in the oven. Seriously, does it get any lower-maintenance than that?

Cook This Page has yet to reach IKEA stores, but the concept is so brilliant that we suspect it might even replace the cookbook in due time! See it for yourself below, and let us know if you would attempt any of these scrumptious delights.

Ravioli with Swedish meatballs, a Scandinavian take on the Italian classic

IKEA's Genius Recipe Posters Make Cooking Effortless With A Simple Trick

Salmon with lemon and herbs, a restaurant-quality meal you never thought you could make

IKEA's Genius Recipe Posters Make Cooking Effortless With A Simple Trick

Some pretty fancy shrimp that will knock the socks off your next cocktail party

IKEA's Genius Recipe Posters Make Cooking Effortless With A Simple Trick

See it all in action below, and get inspired to set foot in the kitchen for (probably) the first time in your life

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Aunt Messy 7 years ago

This has to be one of the most brilliant marketing plans of the past decade. It was inspired. There are so many people who are terrified of even trying to cook that this could at least get them started. If people start out with recipes that are completely twit-proof, then can see it's not that difficult to cook without a net.

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