ADVERTISEMENT

What makes a logo great? Is it the colors? Maybe the shapes used? Or maybe it's something that works on a whole different level, hidden from plain sight? We're talking here about the logos you've seen so many times, you probably stopped paying attention to what they actually mean.

Check out these 15 famous brand logos which, despite being well known, still manage to hold a secret or two within.

Which one surprises you the most? Let us know in the comments!

(h/t: demilked)

#1

Toyota

Toyota

This one is extra cool because the logo actually includes every letter used in the company’s name.

Toyota Report

RELATED:
    #2

    Toblerone

    Toblerone

    "Toblerone" chocolates come from Switzerland and they really make it show not only by having Bern (city where Toblerone is made) in the name, but also a bear's silhouette placed inside the mountain logo.

    Toblerone Report

    Add photo comments
    POST
    Muriel Zora
    Community Member
    7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    When Mr. Tobler invented it, he knew that the swiss market would be too small and he designed the brand name for export: tobler One, the number one chocolate. (that's what they told us at the history museum in Bern during a special exhibition on bernese inventions.)

    View More Replies...
    View more commentsArrow down menu
    #3

    Fedex

    Fedex

    "FedEx" hid a small arrow between letters E and x, which represents the forward momentum and efficiency.

    FedEx Report

    #5

    Beats

    Beats

    Letter B in the red circle shows a person wearing Beats headphones.

    beatsbydre Report

    Add photo comments
    POST
    Yvonne Bernal
    Community Member
    7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I think they should have left at least the little eye on the logo... it is cute though.

    View more commentsArrow down menu
    ADVERTISEMENT
    #6

    Amazon

    Amazon

    The obvious bit is the arrow connecting a to z, but what’s usually missed is that the logo is smiling.

    Amazon Report

    Add photo comments
    POST
    Terri-Lynn Macartney
    Community Member
    7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I actually always thought it was just a smile! Never saw the arrow, so never made the "a to z" connection.

    View More Replies...
    View more commentsArrow down menu
    #7

    Baskin Robbins

    Baskin Robbins

    Ice cream maker is famous for producing 31 different flavors of their product. They even put that number in their logo.

    Baskin Robbins Report

    #8

    Quiksilver

    Quiksilver

    It’s actually a stylized version of famous woodblock print The Great Wave off Kanagawa.

    Quiksilver Report

    Add photo comments
    POST
    Dan Burge
    Community Member
    7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Are you guys serious!? Its a mountain and a wave. Clear as day. Snowboard and surf gear. Not "hidden" at all.

    View More Replies...
    View more commentsArrow down menu
    ADVERTISEMENT
    #9

    Pinterest

    Pinterest

    The letter P is actually a pin.

    Pinterest Report

    #10

    Hyundai

    Hyundai

    Car manufacturer’s logo stands for the first letter of their name, right? Not only so, it also represents a successful deal between a car dealer and a customer.

    Huyndai Report

    ADVERTISEMENT
    See Also on Bored Panda
    #12

    London Symphony Orchestra

    London Symphony Orchestra

    The letters make the shape of a conductor of the orchestra.

    lso.co.uk Report

    #13

    Unilever

    Unilever

    Unilever’s logo is actually made up of icons representing different aspects of sustainable living.

    unilever Report

    #14

    Alfa Romeo

    Alfa Romeo

    Italian car manufacturer's logo is jam-packed with stuff, the key feature being a serpent eating a man.

    alfaromeo Report

    Add photo comments
    POST
    Yvonne Bernal
    Community Member
    7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    What the author DIDN'T explain is this: The red cross is typical Christian symbol of medieval heraldry and used extensively throughout the crusaides. Back then, it didn’t mean “medic”, it meant: Run for your life. The man in the serpents mouth is a bit more controversial. It’s a symbol called a biscione, and the man in the image is alternatively described as a child (the modern interpretation) or a Saracen or Moor (aka: a Muslim). So the whole serpent motif is all about the Christians Crusaders’ defeat of the infidels. Hey - I didn't make it, I'm only trying to explain it. lol

    View More Replies...
    View more commentsArrow down menu
    #15

    Northwest Airlines

    Northwest Airlines

    Clever use of typography merges both letters, N and W, into one.

    Northwest Airlines Report

    #16

    Galeries Lafayette

    Galeries Lafayette

    Double T in the title creates The Eiffel Tower.

    Galeries Lafayette Report

    ADVERTISEMENT
    See Also on Bored Panda