The College for Creative Studies together with an advertising firm Team Detroit came up with an ingenious ad campaign to attract students to their art school. Instead of bragging how good the college is, they decided to use reverse psychology in their hilariously funny posters.

The ads supposedly disclose harmful and addictive side effects of art and are also mocking popular anti-drug campaign from the 1980s and ’90s, put together by the Public Service Announcements.

This funny idea was conceptualized by Marcus Popiolek, director of marketing at CCS, Kate Lees, and Megan Mesack, both of the university. The first poster ideas were posted in 2011, and the witty irony on social issues instantly went viral on social networks. Below are the ads from the older campaign mixed with a couple of new ones that were released this year.

Website: collegeforcreativestudies.edu

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