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Food Typography: We Turned Foods Into The Words That Represent Them
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Art, Food

Food Typography: We Turned Foods Into The Words That Represent Them

Side by Side
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Fancy a bit of horseradish in your Mac ‘n’ Cheese? Or what about coffee in your Spaghetti Bolognese? Sounds a bit twisted – but that’s the whole idea behind Sainsbury’s “Twist Your Favourites” campaign, which we were asked to create some artwork for.

With six key ingredients to play with, we got stuck in creating some bespoke typography which would feature in the campaign’s digital adverts. We knew we wanted to produce something mouth-watering (literally!), and for there to be a connection between the type and ingredient.

Each piece was handmade in our studio, and we sourced all of the props and backgrounds from local antique stores. One thing we’ve definitely learned is to not leave chorizo out overnight – mice love it.

More info: side-side.co.uk

Honey

Food Typography: We Turned Foods Into The Words That Represent Them

Coffee

Food Typography: We Turned Foods Into The Words That Represent Them

Anchovies

Food Typography: We Turned Foods Into The Words That Represent Them

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Horseradish

Food Typography: We Turned Foods Into The Words That Represent Them

Chorizo

Food Typography: We Turned Foods Into The Words That Represent Them

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Dark Chocolate

Food Typography: We Turned Foods Into The Words That Represent Them

Making of

Food Typography: We Turned Foods Into The Words That Represent Them

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Food Typography: We Turned Foods Into The Words That Represent Them

Food Typography: We Turned Foods Into The Words That Represent Them

Food Typography: We Turned Foods Into The Words That Represent Them

Food Typography: We Turned Foods Into The Words That Represent Them

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Side by Side

Side by Side

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Side by Side is a design studio based in Sheffield, UK. We specialise in branding and typography. We are Dave, Oliver, Luke & Fera. Small in size, big in ideas.

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Side by Side

Side by Side

Author, Community member

Read more »

Side by Side is a design studio based in Sheffield, UK. We specialise in branding and typography. We are Dave, Oliver, Luke & Fera. Small in size, big in ideas.

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lgrg04 avatar
Baked_Potato
Baked_Potato
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9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Am I the only person who can't view this? I'm disappointed:(

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arjan_vanmourik_946 avatar
Arjan
Arjan
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9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Really nice compositions! I just don't understand the choice for coffee, why not use whole beans, this looks like anything but coffee related to me.

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lgrg04 avatar
Baked_Potato
Baked_Potato
Community Member
9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Am I the only person who can't view this? I'm disappointed:(

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8points
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arjan_vanmourik_946 avatar
Arjan
Arjan
Community Member
9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Really nice compositions! I just don't understand the choice for coffee, why not use whole beans, this looks like anything but coffee related to me.

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