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Food Typography: We Turned Foods Into The Words That Represent Them
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Food Typography: We Turned Foods Into The Words That Represent Them

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Fancy a bit of horseradish in your Mac ‘n’ Cheese? Or what about coffee in your Spaghetti Bolognese? Sounds a bit twisted – but that’s the whole idea behind Sainsbury’s “Twist Your Favourites” campaign, which we were asked to create some artwork for.

With six key ingredients to play with, we got stuck in creating some bespoke typography which would feature in the campaign’s digital adverts. We knew we wanted to produce something mouth-watering (literally!), and for there to be a connection between the type and ingredient.

Each piece was handmade in our studio, and we sourced all of the props and backgrounds from local antique stores. One thing we’ve definitely learned is to not leave chorizo out overnight – mice love it.

More info: side-side.co.uk

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    Side by Side

    Side by Side

    Author, Community member

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    Side by Side is a design studio based in Sheffield, UK. We specialise in branding and typography. We are Dave, Oliver, Luke & Fera. Small in size, big in ideas.

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    Side by Side

    Side by Side

    Author, Community member

    Side by Side is a design studio based in Sheffield, UK. We specialise in branding and typography. We are Dave, Oliver, Luke & Fera. Small in size, big in ideas.

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    Arjan
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Really nice compositions! I just don't understand the choice for coffee, why not use whole beans, this looks like anything but coffee related to me.

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    Arjan
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Really nice compositions! I just don't understand the choice for coffee, why not use whole beans, this looks like anything but coffee related to me.

    Load More Comments
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