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New Nike Ad With Serena Williams Calls Out Gender Bias Against Women Athletes
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New Nike Ad With Serena Williams Calls Out Gender Bias Against Women Athletes

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Last year, Nike released an ad campaign featuring Colin Kaepernick, who gained both public support and extensive backlash for kneeling as a form of protest during US national anthem. The reception of the ad was mixed, with many threatening to boycott Nike for their support of the controversial former quarterback. Others chose to respond to them with memes.

However, the public reaction didn’t prevent Nike from tackling important and controversial issues in their ads. Recently, Nike released a follow-up ad during the Oscars, this time featuring the most prominent women in sports.

Narrated by tennis icon Serena Williams, the video sends a powerful message to all of the women in sport, telling them not to stop just because someone thinks they are crazy.

“If we show emotion, we’re called dramatic. If we want to play against men, we’re nuts. And if we dream of equal opportunity — delusional. When we stand for something, we’re unhinged. When we’re too good, there’s something wrong with us.”

“And if we get angry, we’re hysterical, irrational or just being crazy. So if they want to call you crazy, fine. Show them what crazy can do,” Williams says in the video.

This time, Nike is generating a lot more positive buzz with this new ad. Many people have expressed praises to the video which encourages women to continue to break barriers.

Watch the new Nike Dream Crazier ad below

Here’s how people reacted

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Andželika

Andželika

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Andželika

Andželika

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Captain Foley
Community Member
5 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I mean, the ad's got a good message but why use Serena Williams? She was throwing a temper tantrum and started harassing the umpire "in the name of feminism". DO we want this kind of representation of feminists? Do we want them to look like grumpy losers? There are better people out there who would've been perfect for this role.

Hello please don't judge
Community Member
5 years ago (edited)

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please just focus on the good message and Serena Williams messed up okay she messed up we all mess up we all get emotional hers was just on live tv you can't criticise her (okay you definitely can but remember we all mess up) point a lot of ads like this use men who have thrown temper tantrums to I don't know.

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Natasha Forchione
Community Member
5 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Does this apply to trans women as well? They are winning in many of the women sports now.

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Captain Foley
Community Member
5 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I mean, the ad's got a good message but why use Serena Williams? She was throwing a temper tantrum and started harassing the umpire "in the name of feminism". DO we want this kind of representation of feminists? Do we want them to look like grumpy losers? There are better people out there who would've been perfect for this role.

Hello please don't judge
Community Member
5 years ago (edited)

This comment is hidden. Click here to view.

please just focus on the good message and Serena Williams messed up okay she messed up we all mess up we all get emotional hers was just on live tv you can't criticise her (okay you definitely can but remember we all mess up) point a lot of ads like this use men who have thrown temper tantrums to I don't know.

Load More Replies...
Natasha Forchione
Community Member
5 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Does this apply to trans women as well? They are winning in many of the women sports now.

Load More Comments
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