Brussels-based photographer Jeffrey Vanhoutte and film director André (Nicolas Vantomme) have created a photo series and film that beautifully capture a dancer’s elegant movements with expressive bursts of white powder. The concept was created by creative agency Norvell Jefferson and CD director Jurriaan Eversdijk.

The whole photo/video shoot was organized as an advertisement for Campina Friesland Kievit, a Dutch company that makes coffee creamer. The results, however, are art nonetheless. The team used high-speed cameras to capture slow-motion footage and photos of each cloud of powder left behind by professional dancer Noi Pakon’s expressive movements.

Vanhoutte has a lot more visually striking work, so be sure to visit his website to see some other great projects! Read on to see his answers to Bored Panda’s questions about his work.

More info: jeffreyvanhoutte.be | norvelljefferson.com | kievit.com | thisisandre.net (h/t: mymodernmet)

“The client requested to have a new – teasing / disruptive – approach in a conventional market,” Jeffrey Vanhoutte told Bored Panda. “This was the ultimate idea to capture the attention on a matter that is otherwise pretty ordinary within their buyers’ market.”

“Norvell Jefferson’s idea was to capture the beauty (metaphore) of a dancer (using elegance and beauty) together with the explosion of the new creamers range”

“NJ’s production team has create lots of mixtures and samples that would work well on photo but also, importantly, high-speed recordings. We ended up with a special blend that includes stone, sand, milk, holi powder, chalk, and secret ingredients that we will not give away for free :-)”

“The film was SHOT on a Phantom Miro at 1500fps. The pictures are taken with a phase one camera with a Credo 60 back, 60 million pixels and Broncolor flashes at 1/6.000 sec speed”

The Advertisement:

The Making-Of Video:

We’d like to thank Jeffrey Vanhoutte for answering our questions about his work together with Andre and the Norvell Jefferson agency.

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