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This Creative Food Campaign Shows The Importance Of Knowing What’s Inside Our Food
This Creative Food Campaign Shows The Importance Of Knowing What’s Inside Our Food
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This Creative Food Campaign Shows The Importance Of Knowing What’s Inside Our Food

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With every passing day, the demand for food in the world grows and people lose awareness of the origin and quality of the products to which they have access.

DuPont Nutrition & Health, the world leader in science and technology research, is not only putting measures in place to optimize food production around the world but also bringing healthier, more nutritious products to consumers.

The campaign in partnership with the agency Ogilvy & Mather NY and the producer Ars Thanea seeks to reveal to the world population another side of food: the inside. The “It’s What’s Inside” platform shows that not only physical ingredients are made of food, but a combination of science, ideas and knowledge. The pieces are a true tasting of creativity for our eyes. 

More info: behance.net

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    Hidrėlėy

    Hidrėlėy

    Author, Approved Contributor

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    I am a Brazilian digital artist who loves transforming imagination into hyper-real visuals. I work with artificial intelligence and image editing to create what I always wondered as a child: how would our favorite characters look in real life? Over time, many of my artworks have gone viral and were featured in international publications. I have recreated realistic versions of cartoon characters such as Disney and The Simpsons, imagined how celebrities who died young would look today, and even gave modern faces to historical figures like Mona Lisa or Shakespeare. Beyond entertainment, I created Para Não Esquecer, a social project that revisits memorable criminal cases in Brazil. My goal is to honor victims, keep memory alive and remind society that justice and empathy matter. I also write for Bored Panda, where I create articles featuring artists, photographers, rescue stories and feel-good moments from around the world. My work aims to highlight creativity, kindness and emotional storytelling. In everything I do, my purpose is the same: to touch hearts, evoke emotion and make people feel something real.

    Read less »
    Hidrėlėy

    Hidrėlėy

    Author, Approved Contributor

    I am a Brazilian digital artist who loves transforming imagination into hyper-real visuals. I work with artificial intelligence and image editing to create what I always wondered as a child: how would our favorite characters look in real life? Over time, many of my artworks have gone viral and were featured in international publications. I have recreated realistic versions of cartoon characters such as Disney and The Simpsons, imagined how celebrities who died young would look today, and even gave modern faces to historical figures like Mona Lisa or Shakespeare. Beyond entertainment, I created Para Não Esquecer, a social project that revisits memorable criminal cases in Brazil. My goal is to honor victims, keep memory alive and remind society that justice and empathy matter. I also write for Bored Panda, where I create articles featuring artists, photographers, rescue stories and feel-good moments from around the world. My work aims to highlight creativity, kindness and emotional storytelling. In everything I do, my purpose is the same: to touch hearts, evoke emotion and make people feel something real.

    What do you think ?
    Hans
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    From an artistic point of view, these are great. However, you have to understand a bit of the background. This is sponsored by DuPont Nutrition & Health, a manufacturer of chemicals and of genetically modified seed. This makes the campaign rather cynical, doesn't it?

    Just a Purpler
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Reminds me of the founder behind Axe and Dove... On one hand, we see Dove who actively challenges unrealistic beauty expectations in women, and then we have Axe who constantly depicts the importance of "smelling like a man", encouraging men AND women stereotypes. When it all comes down to it, they don't really care what you take out of this, they just want your money.

    Load More Replies...
    Dayna Robinson
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    These look like they belong in some fantasy tale. Love it.

    Glynis Lailann
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    The next step would be to "go through" the portals and discover ingredients that have lables to them.

    Load More Comments
    Hans
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    From an artistic point of view, these are great. However, you have to understand a bit of the background. This is sponsored by DuPont Nutrition & Health, a manufacturer of chemicals and of genetically modified seed. This makes the campaign rather cynical, doesn't it?

    Just a Purpler
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Reminds me of the founder behind Axe and Dove... On one hand, we see Dove who actively challenges unrealistic beauty expectations in women, and then we have Axe who constantly depicts the importance of "smelling like a man", encouraging men AND women stereotypes. When it all comes down to it, they don't really care what you take out of this, they just want your money.

    Load More Replies...
    Dayna Robinson
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    These look like they belong in some fantasy tale. Love it.

    Glynis Lailann
    Community Member
    8 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    The next step would be to "go through" the portals and discover ingredients that have lables to them.

    Load More Comments
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