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Coca-Cola Invents 16 Bottle Caps To Give Second Lives To Empty Bottles

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Coca Cola teamed up with award-winning ad agency Ogilvy & Mather China on a new “2nd Lives” campaign and created 16 red screw-on caps that transform the otherwise-useless left-over plastic bottle into something creative, fun and usable. This environmentally friendly campaign launched in Vietnam, where 40,000 free caps will be given away when purchasing the iconic soda drink.

These fun caps transform the used beverage bottles into a lamp, a paintbrush, a spray bottle, a pencil sharpener, a soap dispenser, and many other usable objects. Graham Fink, the chief creative officer of Ogilvy & Mather China, explains the idea behind the project: “We have created fun tools with Coke bottle tops, bringing small moments of happiness into people’s lives.“

With the creativity of this campaign and the good cause behind it, this could easily be one of Coca Cola’s best campaigns ever. Don’t forget to check out the video to see how all the different caps are used.

Source: coca-colacompany.com (h/t: adweek)

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Julija Nėjė

I joined Bored Panda as an image editor back in 2014, during its early stages. It's been quite a journey since then! Over time, I transitioned through different roles until I eventually became the Content Lead. In this position, I now oversee the creation of the viral content published here on Bored Panda. While my primary focus lies in raising awareness about important social issues like gender and race equality, as well as mental health topics, I also enjoy sharing lighter content, such as memes, cat images and intriguing world curiosities. Outside of work, you'll likely find me engaged in one of five activities: planning a vacation, browsing thrift stores, experimenting in the kitchen, watching movies, or spending quality time with my two cats.

I joined Bored Panda as an image editor back in 2014, during its early stages. It's been quite a journey since then! Over time, I transitioned through different roles until I eventually became the Content Lead. In this position, I now oversee the creation of the viral content published here on Bored Panda. While my primary focus lies in raising awareness about important social issues like gender and race equality, as well as mental health topics, I also enjoy sharing lighter content, such as memes, cat images and intriguing world curiosities. Outside of work, you'll likely find me engaged in one of five activities: planning a vacation, browsing thrift stores, experimenting in the kitchen, watching movies, or spending quality time with my two cats.

What do you think ?

VanessaValentino 10 years ago

Hi, I'm interested to buy the bottle caps kit. Do you know where I can buy this? Is there a website? Thank you! Bye bye :)

3points

MimHoffman 9 years ago

I emailed Coca-Cola. They said the bottles were intended only for a single use. SO I think this video is propaganda. Shame on Coca-Cola.

2points

booklover346 10 years ago

creative. good for earth, these should become famous world wide

1point

Load More Comments

VanessaValentino 10 years ago

Hi, I'm interested to buy the bottle caps kit. Do you know where I can buy this? Is there a website? Thank you! Bye bye :)

3points

MimHoffman 9 years ago

I emailed Coca-Cola. They said the bottles were intended only for a single use. SO I think this video is propaganda. Shame on Coca-Cola.

2points

booklover346 10 years ago

creative. good for earth, these should become famous world wide

1point

Load More Comments

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