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It Was Never A Dress: This Campaign Will Change The Way You See Women’s Bathroom Signs Forever

Tania Katan, an activist, author and programmer, created a fun new concept for bathroom signs that she hopes will “shift perceptions and assumptions about women and the audacious, sensitive, and powerful gestures they make every single day.” Instead of the dress-wearing bathroom-sign figure we’re used to, her sign features a woman in a superhero-style cape with the slogan, “It was never a dress.”

Katan, the Curator of Code at software developer Axosoft, created the #ItWasNeverADress campaign to encourage more women to enter the tech industry – one that many people do not associate with women.

More info: itwasneveradress.com | Facebook | Twitter

The #ItWasNeverADress campaign aims to empower women by changing how we look at bathroom signs

bathroom-sign-gender-equality-it-was-never-a-dress-tania-katan-2

Image credits: Jamie Kruger

Turns out the women’s bathroom sign is actually a superhero silhouette

bathroom-sign-gender-equality-it-was-never-a-dress-tania-katan-1

Image credits: It Was Never A Dress

Creator Tania Katan aims to bring more women into the world of software development

bathroom-sign-gender-equality-it-was-never-a-dress-tania-katan-6

Image credits: Facebook

She hopes it will encourage more women to enter the tech industry, which many don’t associate with women

bathroom-sign-gender-equality-it-was-never-a-dress-tania-katan-5

Image credits: Hayley Ringle

“In science, technology, arts, mathematics, politics, houses of worship, on the streets, and in our homes, insightful women are often uninvited, overlooked, or just plain dismissed”

bathroom-sign-gender-equality-it-was-never-a-dress-tania-katan-4

Image credits: Lawdan Shodaee

“It Was Never a Dress will foster necessary conversations, vital voices, and images from around the world that honor ALL women. When we see women differently… we see the world differently!”

bathroom-sign-gender-equality-it-was-never-a-dress-tania-katan-3

Image credits: Axosoft

326Kviews

There is a beast with heart of cold stone that dashes like lightning, shreds flesh from bone. // Bewitched by this beast, I fell to my knees. My mouth babbled madness and mumbled soft pleas. // I stared down the ravenous, gnashing dark maw of a cute cuddly kitten with yarn in its paw

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What do you think ?

POST

guess 9 years ago

Even when I was younger I always questioned the design of the doors-- what about the women who didn't like wearing dresses? This is cool.

19points

AbiezerCelzo224352 9 years ago

Then how are you supposed to indicate women's room? IT'S JUST A SIGN!!!

1point

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CarolynMeehan 9 years ago

I am of the generation that have to disagree. It was a dress. I have never felt threaten by such an image. I know who I am and am proud.

17points

PatrickFarley 9 years ago

Yeah, I think this is silly. Maybe "It is more than a dress". But come on, it was a dress.

3points

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CeciliaMoeckel-Hughes 9 years ago

I don't think it is a matter of personal taste as such, they just want the variety to be more broad, that's all :P (Just to clear the air)

1point

scheeser_ally 8 years ago

You may be one of the people who wears dresses. What about those who don't? I know it started out as a dress, but this is protest. I don't wear dresses, and I am a girl. Just becuase you wear dresses does not make it ok for stereotypes.

0points

AlPaul 9 years ago

Agreed. It was ALWAYS a dress. http://www.itwasalwaysadress.com

-2points

Cookie 9 years ago

Kinda cool, but please leave it on the toilet door.

9points

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POST

guess 9 years ago

Even when I was younger I always questioned the design of the doors-- what about the women who didn't like wearing dresses? This is cool.

19points

AbiezerCelzo224352 9 years ago

Then how are you supposed to indicate women's room? IT'S JUST A SIGN!!!

1point

Load More Replies...

CarolynMeehan 9 years ago

I am of the generation that have to disagree. It was a dress. I have never felt threaten by such an image. I know who I am and am proud.

17points

PatrickFarley 9 years ago

Yeah, I think this is silly. Maybe "It is more than a dress". But come on, it was a dress.

3points

Load More Replies...

CeciliaMoeckel-Hughes 9 years ago

I don't think it is a matter of personal taste as such, they just want the variety to be more broad, that's all :P (Just to clear the air)

1point

scheeser_ally 8 years ago

0points

AlPaul 9 years ago

Agreed. It was ALWAYS a dress. http://www.itwasalwaysadress.com

-2points

Cookie 9 years ago

Kinda cool, but please leave it on the toilet door.

9points

Load More Comments

It Was Never A Dress: This Campaign Will Change The Way You See Women’s Bathroom Signs Forever

The #ItWasNeverADress campaign aims to empower women by changing how we look at bathroom signs

Turns out the women’s bathroom sign is actually a superhero silhouette

Creator Tania Katan aims to bring more women into the world of software development

She hopes it will encourage more women to enter the tech industry, which many don’t associate with women

“In science, technology, arts, mathematics, politics, houses of worship, on the streets, and in our homes, insightful women are often uninvited, overlooked, or just plain dismissed”

“It Was Never a Dress will foster necessary conversations, vital voices, and images from around the world that honor ALL women. When we see women differently… we see the world differently!”

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