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Jeep’s Clever Ad Campaign Works Just As Well Upside Down
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Jeep’s Clever Ad Campaign Works Just As Well Upside Down

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Leo Burnett, a prestigious international ad agency, created a brilliant 3-image optical illusion ad campaign for Jeep in France with the motto “See whatever you want to see” that merited a gold award for its stunningly good design at Cannes Lions.

At first, the three images in this clever ad campaign might look like nothing special – just dark animal drawings on a burlap background. You have to flip them over, however, to truly appreciate the agency’s artwork. Each printed ad can be viewed as a different animal depending on which direction you view it from, and these two coexist without interfering with each other.

The agency explains that the eye trick ad “invites the reader to return to the announcement to discover an animal at the other end of the world. A nice invitation to travel.

More info: leoburnett.fr | leoburnett.com | canneslions.com (h/t: visualnews)

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    Dovas

    Dovas

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    There is a beast with heart of cold stone that dashes like lightning, shreds flesh from bone. // Bewitched by this beast, I fell to my knees. My mouth babbled madness and mumbled soft pleas. // I stared down the ravenous, gnashing dark maw of a cute cuddly kitten with yarn in its paw

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    Dovas

    Dovas

    Author, Community member

    There is a beast with heart of cold stone that dashes like lightning, shreds flesh from bone. // Bewitched by this beast, I fell to my knees. My mouth babbled madness and mumbled soft pleas. // I stared down the ravenous, gnashing dark maw of a cute cuddly kitten with yarn in its paw

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