We are used to thinking that advertising is something that gives us some time to go to the bathroom while watching a TV show or a movie. But should it always be that way? Not at all! Some adverts are so cool that you’d rather not miss them. For Panda, ambient advertising is one of the coolest types of advertising and one of the best marketing strategies out there. “What’s that?” you say? I’ll explain.

Ambient advertising uses our natural surroundings to market products in unique ways. This creative advertising catches our attention in places that we’d least expect it. Part viral marketing and part installation art, a great piece will help to create a talking point about the advert itself, and not just the product.

Since billboard advertising has been done to death, marketers have looked for new ways to reach their target audience. And what better way to get products into customers’ hands than by doing literally that (case in point: photo #1). Aside from the funny advertisements on the list, there are also serious activist campaigns that highlight environmental issues and social issues too.

Bored Panda is proud to present this wonderful list of 33 cool and creative examples of ambient advertising. Enjoy!

Tyskie – Beer Mugs Stickers

Art Director: Michał Kamiński

Police- Slower is Better

Advertising Agency: Cramer-Krasselt, Milwaukee, USA

Tramontina Precision Knives – Ultrathin slices

Advertising Agency: Leiaute Propaganda, Salvador, Brazil

Tibits – Very Very Fresh Vegetarian Food

Advertising Agency: Wirz/BBDO Switzerland

Unicef – Dirty Water Vending Machine

“We bottled dirty water in 8 lethal varieties, made a vending machine for it, and launched it in Manhattan for 1$. Thirsty? So are millions of people around the world with no access to clean drinking water. 4,200 children die of water-related diseases every day. Help provide safe drinking water to developing countries. Donate today. tapproject.org”

Advertising Agency: Casanova Pendrill, NY, USA

Swiss Skydive – Elevator

Advertising Agency: Wirz/BBDO, Switzerland

Fisch Franke – the Living poster Filled with Water and Real Fish

Advertising Agency: Publicis, Frankfurt, Germany

Fiji Travel – Throw Away Your Clothes

Advertising Agency: TBWAOSLO, Oslo, Norway

Je*s Jeans – No Need to Bend Anymore

Advertising Agency: Bruketa@Zinic, Zagreb, Croatia

Fitness First (International chain of health clubs)

Advertising Agency: N=5, Amsterdam, The Netherlands

Colgate – Don’t Forget

Advertising Agency: Y&R, Bangkok,Thailand

Bergmann & Sohn Funeral services

Art Director: Hans Weisshäupl

toysdirect.com: Batteries

Advertising Agency: Robson Brown Ltd.

Rimmel Quick Dry Nail Polish

Advertising Agency: JWT London

Frontline – Get Them Off Your Dog

Advertising Agency: Saatchi & Saatchi Jakarta, Indonesia

Milky Way: Seatbelt

Advertising Agency: BBDO New York, USA

Aseema Charitable Trust: Education for Street Children

Advertising Agency: 141 Sercon, Mumbai, India

KitKat – Bench

Advertising Agency: JWT London, UK

What Goes Around – Comes Around

Agency: Big Ant International, New York

The Economist – How Long Can You Stay On?

Advertising Agency: BBDO New York, USA

Lay’s – Our Potatoes Are Grown Closer Than You May Think

Advertising Agency: Juniper Park, Toronto, Canada

doydoy – Germany’s Biggest Kebab

Advertising Agency: SAATCHI & SAATCHI X , Frankfurt, Germany

Pepperidge Farm Soft Bread

Advertising School: Miami Ad School

Wonderbra: Boobs! I broke the glass

Advertising Agency: Publicis Frankfurt, Germany

WWF – Save Paper – Save the Planet

Monster.com Foosball – Stuck In The Wrong Job?

Advertising Agency: JWT, Hong Kong

Gorge Grown Farmers Market

“We lined a city block with six big carrots, then covered the town with antenna skewers for a local farmers’ market.”

Advertising Agency: Owen Jones & Partners, Portland, OR, USA

Your pin money. His life fountain!

“Your pin money. His life fountain! Please help build water tanks in dry regions of West China, to improve the living conditions there.”

Advertising Agency: Mccann HeaithCare, Shanghai, China

MTV Switch – Global Warming. What’s All The Fuss About?

“Find out for yourself www.mtvswitch.org.”

Advertising Agency: OgilvyAction, Amsterdam, The Netherlands

Science World – A Beaver Can Cut Down 200 Trees a Year

Advertising Agency: Rethink, Canada

Meister Proper – Pedestrian Crossing

Agency: Grey Worldwide, Germany

BIC – Huge Razor

If you like creative advertising don’t forget to check related posts below.

Cool and Creative Ambient Ads Part II

Cool and Creative Ambient Ads Part III

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